Marketing

CASE White Papers

Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study (AIMS)

The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically. This white paper reports on the study’s results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

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Benchmarking Campus Communications and Marketing Programs: A Look at Policies, Structures, Tools and Audiences
CASE Premier Membership benefit

The University of Florida established a Strategic Communications Planning Committee in May 2009 to coordinate a campuswide effort to promote strategic communications planning, strengthen the university's brand, unify key themes and messages, maximize use of available research and resources and identify and propagate best practices and cost-effective communications strategies. As part of the effort, UF partnered with CASE to promote and distribute a benchmarking survey. This white paper reports on the high-level findings of the UF/CASE survey.

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Marketing Spending at Colleges and Universities

This white paper reports on the 2010 results of a recurring survey on trends in spending on communications and marketing at colleges and universities. Conducted by Lipman Hearne in collaboration with CASE, the paper looks at the percentage of the communications and marketing budget spent on various tactics, the perceived effectiveness of tactics, trends in spending, and the impact of the economic downturn on the investment in institutional communications and marketing. Accessible to both professional and general members.

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CASE Reports

A Snapshot of Independent School Marketing Spending

This one-page snapshot reports on the results of a 2010 survey on communications and marketing spending by independent schools. The survey of 74 institutions was conducted by Lipman Hearne in collaboration with CASE.

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