Independent Schools
CASE White Papers
There are currently no white papers on this topic.
CASE Reports
Using Social Media in a Crisis: Independent School Snapshot
This 2012 report looks at how independent primary and secondary schools are integrating social media tools into crisis communications planning. It looks at the percentage of schools with crisis communications plans, the number of reputation-threatening events schools faced in the past year, the percentage of plans that address the use of social media, which social media tools institutions are using and more.
Download Using Social Media in Crisis
Independent School Head/Chief Development Officer Survey Report
Do school heads believe they're getting adequate support from chief fundraisers? Do fundraisers believe that their school heads understand their roles in fundraising success?
In fall 2011, CASE conducted parallel surveys of independent school heads and chief development officers to gather their perspectives on their roles and relationship. Findings were presented at the 2012 CASE-NAIS Independent Schools Conference and are reflected in the presentation below.
The surveys can still be used by heads and chief development officers as a basis for conversation about ways they can work together most effectively to raise private support for their school. For example, the head and chief development officer might each download and take the appropriate survey below, compare their results to the broader findings, identify areas of mutual agreement, explore opportunities for improvement and grow understanding of each other’s role.
Download School Heads and Chief Development Officers: Perspectives on the Partnership (presentation)
Download Survey for Independent School Heads
Download Survey for Independent School Chief Development Officers
A Snapshot of Independent School Marketing Spending
This one-page snapshot reports on the results of a 2010 survey on communications and marketing spending by independent schools. The survey of 74 institutions was conducted by Lipman Hearne in collaboration with CASE.
Download A Snapshot of Marketing Spending at Independent Schools
