Communications

CASE White Papers

Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study (AIMS)

The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically. This white paper reports on the study’s results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

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Benchmarking Campus Communications and Marketing Programs: A Look at Policies, Structures, Tools and Audiences
CASE Premier Membership benefit

The University of Florida established a Strategic Communications Planning Committee in May 2009 to coordinate a campuswide effort to promote strategic communications planning, strengthen the university's brand, unify key themes and messages, maximize use of available research and resources and identify and propagate best practices and cost-effective communications strategies. As part of the effort, UF partnered with CASE to promote and distribute a benchmarking survey. This white paper reports on the high-level findings of the UF/CASE survey.

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CASE Reports

2012 CASE Member Magazine Readership Survey Analysis

The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from nearly 100,000 CASE member institution readers.

Download the 2012 CASE Member Magazine Readership Survey Analysis

Using Social Media in a Crisis: Higher Education Results

This 2012 report explores the findings of an international study on the use of social media in crisis communications at institutions of higher education. It looks at the percentage of institutions with crisis communications plans, the number of reputation-threatening events institutions faced in the past year, the percentage of plans that address the use of social media, which social media tools institutions are using and more.

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Using Social Media in a Crisis: Independent School Snapshot

This 2012 report looks at how independent primary and secondary schools are integrating social media tools into crisis communications planning. It looks at the percentage of schools with crisis communications plans, the number of reputation-threatening events schools faced in the past year, the percentage of plans that address the use of social media, which social media tools schools are using and more.

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2009 CASE Community Relations Survey

The results of this 2009 survey look at the job titles, reporting structures and activities of community relations practitioners. Presented as PowerPoint slides, the results also look at how community relations professionals view their work and what parts of the institution benefit most from it. CASE professional members can read the CURRENTS story interpreting the survey results.

Download the 2009 CASE Community Relations Survey