Advancement Services

CASE White Papers

Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study (AIMS)

The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically. This white paper reports on the study’s results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

Download Benchmarking Investments in Advancement

Champions. Friends. Acquaintances. Donor Motivation Defined: A lifestyle segmentation study focused on the attitudes, motivations, and giving behaviors of alumni

Which alumni are most likely to become donors? This white paper, the first in a series of three produced by Converge Consulting in alliance with CASE, explores the results of a study on the relation of alumni attitudes to the motivation to give.

Download the full report

CASE Reports

Data Mining and Predictive Modeling in Institutional Advancement

This technical report, produced in partnership by CASE and SPSS Inc., explores the promise of data mining alumni records at educational institutions.

Download Data Mining and Predictive Modeling in Institutional Advancement: How Ten Schools Found Success, 2008

2004 Soft Credit Survey Analysis

The soft credit survey looks at donor recognition and soft crediting practices.

Download the 2004 Soft Credit Survey Analysis

Download the 2004 Soft Credit Survey Results