Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study (AIMS)
The inaugural Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising and advancement management) as well as the return on the investment in fundraising specifically. This white paper reports on the study’s results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.
Champions. Friends. Acquaintances. Donor Motivation Defined: A lifestyle segmentation study focused on the attitudes, motivations, and giving behaviors of alumni
Which alumni are most likely to become donors? This white paper, the first in a series of three produced by Converge Consulting in alliance with CASE, explores the results of a study on the relation of alumni attitudes to the motivation to give.
Use of Technology for Development and Alumni/Constituent Relations among CASE Members, 2012
This research explores the role of "advancement-enabling" technology in helping institutions meet their development and alumni relations goals. The report also looks at trends since the first study was conducted in 2010 and offers advice for dealing with technology-related advancement challenges. Isurus Market Research and Consulting analyzed the data for CASE and Ellucian, which fielded the survey.