CASE-produced white papers explore concepts, best practices, trends and research for advancement leaders and decision-makers.
Recent White Papers
Paying to Play: Social Media in Advancement 2016 (PDF) Published October 2016 This paper reports on findings from the seventh survey of social media in advancement, which was conducted earlier this year by Huron and mStoner in partnership with CASE. Nearly 1,200 respondents at educational institutions worldwide provided feedback on their use of social media.
A Brief Introduction to the Science of Fundraising (PDF) Published May 2016 How can the science of philanthropy inform day-to-day fundraising? This brief report explores the usefulness of looking to social science research to enhance fundraising strategies. Drawing on empirical studies it discusses several potential points of intersection between fundraising and research. Specifically, this paper proposes a “DIME” model to highlight three considerations when crafting fundraising campaigns: Donation Impact, Motivation and Effort.
Benchmarking Alumni Relations in Community Colleges (PDF) Published February 2016 The Benchmarking Alumni Relations in Community Colleges white paper features key data on alumni relations programs at community colleges across the United States. The paper compares results from 2015 and 2012 across such areas as the structure, operations and budget for alumni relations, alumni data collection and management, alumni communications and engagement strategy, as well as fundraising activities with alumni.
Results of the FY2014 Institutionally Related Foundation Data Book Survey (PDF) Published December 2015 This white paper examines the structure of institutionally related foundations, their funding sources, staff composition and breakdown by department, campaign status, and methods used to ensure compliance with federal, state and local laws and regulations. Based on the results from the 2014 IRF Data Book Survey, the white paper compares 2014 and 2013 survey results and breaks down the patterns by IRF type and institution type.