June 2011
Volume 9 Issue 6
Research and News of Note
The salary gap between men and women in advancement persists, particularly at the highest management levels, according to the results of a compensation survey conducted by the Council for Advancement and Support of Education. The results also show a lack of growth in the diversity of the profession.
Charitable giving in the United States grew from about $280 billion in 2009 to nearly $291 billion in 2010, an increase of 3.8 percent in current dollars, according to results released this week by Giving USA Foundation. Giving to education rose 5.2 percent to nearly $42 billion, the first increase in two years.
A new CASE survey on alumni relations programs outside of North America reveals the critical need for email addresses and frequent communications via e-newsletters and magazines to grow the number of donors and volunteers. Time is also a key factor.
"America's community colleges are probably the most democratic, influential institutions in our country. They give everyone who wants it a chance to fulfill their potential." That's according to Brian Haller, director of foundation and corporate relations at the Borough of Manhattan Community College and presenter at a recent CASE conference.
Twitter usage among communications professionals has jumped from 39 percent in 2009 to 76 percent in 2011-but their audience is still only using Twitter 39 percent of the time. That's one of the findings from "Social Media Reality Check 2.0," a study of social media and public relations released June 7.
Educational fundraisers in China must cultivate a higher level of expertise and professionalism to grow corporate giving, which continues to eclipse giving by individuals. That's according to a presenter at a recent CASE networking event in Beijing, China.
Management fees on endowed gifts are the most common and significant funding sources for institutionally related foundations, according to survey results outlined in a new CASE white paper.
A new report reveals that undergraduate enrollment at colleges and universities in the United States increased by almost 5 million students during the last 10 years; nearly 30 percent of this increase occurred at private for-profit institutions.
African-Americans and Hispanics are significantly more likely than Caucasians to believe that they can help support a cause or social issue through online social networks. And while younger Americans are also more likely to use social media to support causes, more than 40 percent still get information about causes through family, friends and television.
Inside CASE
Starting July 1, all current professional members will be upgraded to the new CASE Premier Membership level.
Gain valuable insight into the behaviors of alumni and donors from a leading behavior economist during a general session event at the Summit for Advancement Leaders, July 10-12, in Chicago.
CASE Europe welcomes five new trustees.
Salute colleagues who have advanced their institution through exceptional legislative advocacy by nominating them for a 2011 Service Award in State Government Relations. The deadline for entry is Friday, July 29.
CASE Europe members can post their jobs for free to CASE Career Central, beginning now through the end of August 2011.
The recipients of the 2011 CASE Circle of Excellence award winners are now posted on the CASE website.
CASE Asia-Pacific is launching a new advancement institute on 5-7 December 2011 in Mandarin, China.
Leading experts worldwide will present fundraising strategies, best practices and the latest trends and issues in advancement at the CASE Europe Annual Conference, which takes place 29 August-2 September in Manchester.
CASE Europe recently announced the recipients of its 2011 leadership, matched funding and volunteer awards.
CASE wants to hear what members think about BriefCASE.
CASE keeps members informed about their colleagues' advancement-whether moving to a new institution around the corner or across continents.
U.S. Federal Relations News
In a May 2011 report, the Congressional Budget Office outlined options for changing the tax treatment of charitable giving.
On June 8, the Internal Revenue Service announced that 275,000 tax-exempt organizations have automatically lost their tax-exempt status for failure to file required annual information returns for three consecutive years. The list includes some local alumni association chapters, institutionally related foundations and fraternities and sororities.
CASE District News
District II
According to attendee evaluations, the 2011 District II conference in Baltimore received high marks in all areas.
A total of 623 advancement professionals and educational partners attended the conference, which exceeded the registration and revenue projections that had been set. The board will use the surplus to fund additional services and programs for District II member institutions.
Associated with this effort, the District II board continues to explore ways to better serve its member institutions and is planning a survey for later this fiscal year to seek member input.
Congratulations and renewed thanks to the 2011 conference committee for this great success.
In other news, the District II Venture Capital Fund produced a second round of grants for interesting and innovative programs at member institutions. A total of 23 grant applications (and nearly $50,000 in requests) were received for this second round of funding. The committee chose to fund 11 grant requests from member institutions for a total of $15,352.
Finally, District II will strengthen its outreach to the independent school community in the new fiscal year. The board has endorsed a plan to present two programs in fiscal year 2012 intended for the independent school community. One of these programs will be a collaborative effort with District I and will be hosted in Toronto; a second program will likely be held in Philadelphia.
District IV
District IV is excited to brag about two winners in the 2011 CASE Circle of Excellence competition: Oklahoma State University Alumni Association for its "OKC Metro Chapter Zoo Event" and St. Edward's University (in Austin, Texas) for its entry titled, "Give It a Whirl: St. Edward's Graduation Gets Socially Connected."
As a way to encourage District IV member institutions to pursue the top CASE awards next year, the district's board of directors recently approved paying the entry fee for three of the 2012 Accolade winners to submit their work in the 2012 CASE Circle of Excellence Awards.
The gold winner in the following categories will have the opportunity to submit work and have the fee paid by the district: alumni program, project or special event, major gifts/campaign and advertising campaign. These three categories represent the areas of alumni relations, fundraising, and marketing and communications.
District V
You can learn a lot from a man in a duck suit ... and you will at this year's CASE District V conference on Dec. 11-13, 2011.
Tyson Wooters suited up as the Oregon's beloved duck mascot to fire up fans, and now he's traveling the country firing up college communities to "Always Wear Your Head." He will be at the upcoming district conference. Get details here.
And start pulling your top material together for this year's "Pride of CASE V" awards. The deadline is July 29. Find out more.
Stay connected with CASE V on Facebook!
District VI
CASE District VI invites you to join colleagues at the annual conference, Jan. 8-10, 2012, in Denver, Colo.
Be part of the quality programming at this conference by submitting a session proposal. Four primary tracks for the conference are alumni relations, communications, development/fundraising and career/professional development. Sessions will last one hour. You may submit a session proposal online.
Also, registration is now online. If you’d like to use some of those year-end funds for your conference registration, you can do so now and take advantage of locking in early-bird rates. Register today. We hope to see you in Denver!
District VII
Five members of District VII have accepted new volunteer leadership positions with the CASE Board of Trustees: Peter Hayashida, Lisa Lapin, Beverly Sandeen, Carri Jenkins and Peter Smits.
The five members are:
Peter Hayashida
Trustee-at-Large
Vice Chancellor for University Advancement
University of California, Riverside
Lisa Lapin
Trustee-at-Large
Chair, Commission on Communications and Marketing
Assistant Vice President for University Communications
Stanford University
Beverly Sandeen
Commission on Alumni Relations
Vice Chancellor for University Relations
University of California, Davis
Carri Jenkins
Commission on Communications and Marketing
Assistant to the President for University Communications
Brigham Young University
Peter Smits
Commission on Philanthropy
Vice President for University Advancement
California State University, Fresno
Comments and Questions
Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.
