A CASE benchmarking survey that measures investments in fundraising is now open for participation. This year, for the first time, participants will receive analysis geared to their institution type.

CASE's Advancement Investment Metrics Study looks across advancement at investments and staffing in advancement services, alumni relations, communications and marketing, development and overall management. The survey helps member institutions benchmark advancement investments and the relationship of investment fundraising success.

Participation is open to CASE-member institutions in the United States and Canada. Each participating institution will receive a complimentary copy of the appropriate institution-type report.

Results will help participating institutions benchmark their investments with those of their peers and will contribute to a broader understanding of the relationship of investment to success overall.

In addition to reporting on the survey findings, CASE will provide confidential reports to groups of 10 or more institutions that want to look at results within their community of practice.

The survey, conducted in the CASE Benchmarking Toolkit, will be open until Feb. 28, 2013.

This article is from the January 2013 issue of the Community College Advancement News.

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