Publications & Products
Volume 6, Issue 1


A Strong Foundation Key for those New to Advancement

Those new to community college advancement will benefit from a strong basic understanding of the advancement profession, says Bess Littlefield, chair of the 2016 Conference for Community College Advancement.  

"Community colleges are new to institutional advancement as a concept and what I have found in my career... is that folks are attracted to our mission and want to understand how to make a difference through our work," Littlefield said.

"But there are so many aspects to advancement activities—alumni, fundraising, communications—that folks don't necessarily have that expertise. It's really important to get grounded in the basics."

The 2016 CASE Conference for Community College Advancement will start with an optional Pre-conference for Newcomers to Advancement, beginning at 7:30 a.m., Oct. 5 in San Diego. The pre-conference provides an overview of the primary aspects of advancement for those who are new to the profession, or perhaps new to community colleges.

Littlefield will kick-off the morning leading a big-picture discussion about institutional advancement in community colleges. The morning will continue with conversations about multitasking, roles and integrated approaches to community college advancement, and end with a panel of leaders who will share their expertise with the pre-conference.

"We will also take a nuts and bolts approach for alumni professionals, fundraising professionals, communications and marketing professionals, to get them started and understand from experts how to make a career in community college advancement," she adds.

Early bird registration for the CASE Conference for Community College Advancement ends Aug. 26.


This article is from the July 2016 issue of the Community College Advancement News.

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Conference for Community College Advancement
Oct. 12 - 14, 2017
Anaheim, CA


Opportunity Knocking: How Community College Presidents Can Lead a New Era of Advancement
Available in print and e-book


All CASE Resources for Community Colleges