Writing for the Web

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Your Web site navigation is clear. Your content is on target for what interests your audience. But visitors are still not reading what you want them to read. What’s wrong?

It might just be that the writing style for your Web site isn’t “Web friendly.” Examine the key points you need to use when writing for your Web site or when searching for someone to write Web copy for you:

• Help visitors connect more readily to your Web site
• Understand the key skills you should look for when hiring a Web copywriter
• Gain ammunition for creating the position of “Web editor-in-chief” at your institution
• Learn the important copywriting skills that fit electronic communications
• Increase the impact of your e-mail communications

The seminar includes examples from the best higher education Web sites to illustrate the high standards you should aim for. 

A link for unlimited viewing access of this recording from the February 16, 2006 live event will be provided. Printable handouts in PDF format are included.

Presenter

Robert E. Johnson, Ph.D.

Publisher: CASE
Published: 2006
Format: Multimedia file
Length: 90 minutes
Item: 33010