Advancement History & Trends
Advancement Services
Alumni Relations
Campus & External Relations
Career & Professional Development
Communications
Community Colleges
Education & Campus Issues
Ethics & Accountability
Financial Management
Fundraising
Human Resources
Independent Primary & Secondary Schools
Institutionally Related Foundations
Legal, Regulatory & Postal Issues
Marketing
Organizational Issues
Special Events
Browse by Professional Interest
Weathering the Storm: Protecting Your Brand in the Worst of TimesChristopher Simpson
Softcover
Price: $44.95
Member Price: $31.95
Currency Converter
Add to Cart
Description
Write a review
What do college basketball icon Bob Knight, former U.S. Senator Gary Hart, and former University of South Carolina President James B. Holderman have in common? All were at the center of a crisis of enormous consequence and all are part of the hard-won experience of Christopher Simpson, author of this crisis communications guide.
Simpson, a former newspaper reporter, press secretary in the U.S. Senate and marketing/media crisis chief at three universities, provides a step-by-step approach to creating a crisis plan that can ready your institution to withstand a media assault when times get tough.
On any given day, you are ripe targets for a full-blown crisis,” writes Simpson. “Too few institutional leaders plan effectively. And when crises happen, you scramble, play catch up, and too often, don’t get a seat at the senior staff table when lawyers blossom like kudzu and PR decisions are made well outside the court of public opinion.
So protect your institution’s reputation and build your crisis communication plan straight from the school of hard knocks.
About the Author
Christopher Simpson
Christopher Simpson, who was CEO and partner of SimsponScarborough, was a nationally recognized integrated marketing, media relations and crisis communication leader in higher education and the nonprofit world. He spent 12 years as a newspaper reporter, much of it in Washington, DC, as a political writer and senior editor for the Washington Times. He served as press secretary to U.S. Senator Strom Thurmond before working as the senior administrator for marketing and media at the University of South Carolina, the University of Oregon and Indiana University. Simpson died in February 2008.
Publisher: CASE
Published: 2007
Format: Softcover
Number of Pages: 328
Dimensions:
6 x 9
Item: 29202
Comments
Add a Comment
You must be logged in to comment . Your name and institution will show with your comment.