Description
Join four alumni relations professionals from a variety of institutions and membership models as they share best practices, discuss the challenges of creating membership value and talk about their experiences with a range of marketing approaches to increase alumni engagement.
The seminar includes a discussion of how alumni association membership structure relates to an institution's strategic plan and mission.
This is part 2 of a two-part series on alumni association membership models. Read about part 1 of the series, Lessons Learned in Transforming Alumni Relations, which was held Oct. 22, 2009.
This multimedia file is a recording of a webinar that took place Jan. 14, 2010.
When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Christina Million
Executive Director
UT Arlington Alumni Association
Bruce Rader
Senior Director, Marketing and Outreach
University of Minnesota Alumni Association
Joseph S. Rank
Vice President, Membership
University of Illinois Alumni Association
Roger L. Williams
Executive Director
Penn State Alumni Association
Publisher: CASE
Published: 2010
Format: Multimedia file
Length: 90 minutes
Item: 33110