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Cover - The People First ApproachThe People First Approach
Jon Derek Croteau
Softcover
Price: $56.95
Member Price: $39.95
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Description

Today’s economy demands that educational and other nonprofit institutions address poor retention rates within their advancement teams.  The departure of an advancement officer can be devastating to fundraising goals. Changes in staff

  • confuse donors
  • complicate gift discussions
  • hurt the morale of the institution’s greatest donors and friends

When turnover is high, morale plummets, effectiveness decreases, and organizations fatigue.

This step-by-step approach to building a comprehensive people first program for recruiting, developing, and retaining advancement professionals can help you reduce runaway turnover. Author Jon Croteau created his program based on many years of research, interwoven with real-life examples from real experiences.

Includes 24 ready-to-adapt questionnaires, outlines, surveys, letters, schedules and plans that make up a powerful toolkit to get you started from day one.

About the Author

Jon Derek CroteauJon Derek Croteau

Jon Derek Croteau is vice president and partner at Witt/Kieffer. A leading expert in human capital assessment and advancement leadership, Croteau is the former assistant vice president for campaign planning and operations and assistant vice president for advancement services/director of organizational development and human capital management for Carnegie Mellon University in Pittsburgh. He is the author of The People First Approach: A Guide to Recruiting, Developing and Retaining the Right People and co-author of Making the Case for Leadership: Profiles of Chief Advancement Officers in Higher Education. He is adjunct professor in the Warner School of Education at the University of Rochester. Croteau holds an Ed.D. from Boston University, a master's degree from Northwestern University, and a bachelor's from Emerson College.

Publisher: CASE
Published: 2009
Format: Softcover
Number of Pages: 223
Dimensions: 7 x 10
Item: 29506

Testimonials

"Particularly handy and instructive, The People First Approach outlines the principles of placing priority on people and offers field-tested applications to live these principles every day." — Michael K. Kingan, senior vice president for development, University of New Mexico Foundation

"Croteau's system is strategic, comprehensive, and scalable. A welcome addition to any manager's repertoire." — Peter Hayashida, assistant vice chancellor, external affairs, UCLA

"At long last, a guide to acknowledge and steward our most valuable asset in fundraising, our development teams!" — Martha M. Hanlon, manager, staff development, Partners HealthCare Development Office

 

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