What’s The Art of Woo? It’s about Winning Others Over – the ability to persuade people without coercion, using relationship-based, emotionally intelligent influence.
The Art of Woo reveals the keys to every idea-selling campaign:
Whether you are introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of life.
G. Richard Shell
G. Richard Shell is director of the Wharton School's Executive Negotiation Workshop and professor of legal studies, business ethics and management. His previous book is Bargaining for Advantage: Negotiation Strategies fo Reasonable People.
Mario Moussa is president of Moussa Consulting and learning director at the Aresty Institute of Executive Education at the Wharton School of Business.
Number of Pages: 312
Dimensions: 6 x 9