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Catherine Chew—President
Craven Community College—New Bern, N.C.
United States
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Home > Publications & Products > CASE Store > Taking LGBT Fundraising and Engagement Strategies Out of the Closet
Taking LGBT Fundraising and Engagement Strategies Out of the ClosetMultimedia file
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The LGBT community is growing in visibility and formal acceptance. The total buying power of this community is projected to be more than $790 billion, and surveys indicate that members of the LGBT community are especially likely to consider supporting charitable organizations with a planned gift. Often before they are willing to give, however, they must be engaged in thoughtful and meaningful ways. How can institutions better welcome and integrate this community into their educational advancement practices?
Lean through this webinar strategies and planned gift initiatives that will serve, engage and increase giving from your lesbian, gay, bi and transgendered alumni.
During this webinar, participants will:
• Learn the buying power of the LGBT community,
• Discover planned giving strategies for working with diverse members,
• Review strategies to engage members at your institution and
• Learn new ways to work and manage your LGBT affinity group.
This multimedia file is a recording of the CASE webinar that took place Dec. 13, 2012.
When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Tom Minar
President of Development and Alumni Relations
American University
Candy Sterling
Senior Associate
Washburn & McGoldrick
Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 75 minutes
Item: 33220
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