Research shows that a lack of emotional connection with alma mater is a major barrier to alumni giving. Georgetown University addressed this problem head-on with its pioneering Student Discovery Initiative, in which student interviewers helped alumni reestablish emotional bonds with the university—in just one hour. As a result, irregular donors increased their giving by 43 percent without being asked.
Learn how this innovative program was built and how interviews are conducted. Topics covered include the cost-effective means of building and deploying a cadre of student interviewers, how to ask the right questions and listen for the right answers and how to shape effective communications and develop outreach strategies from the information gathered.
During this webinar, participants will:
Discover the long- and short-term impact of engaging students as institutional ambassadors,
Learn how a well-constructed interview can engender gratitude and inspire support,
Glean invaluable information on the deeply held, but rarely expressed, values and concerns of alumni,
Hear the secrets to building powerful emotional connections to thousands of alumni and
Explore the organizational and logistical challenges involved in the deployment of many students in a large-scale alumni engagement initiative.
This multimedia file is a recording of a webinar that took place Nov. 4, 2010.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.