In this book best-selling and CASE award-winning author Robert A. Sevier addresses the need for strategic planning on campuses. Sevier sets the stage by offering a comprehensive look at the trends in the higher education marketplace and proceeds to discuss how campus planners can anticipate, evaluate, and take advantage of changes and opportunities.
Strategic planning is systematic, which calls for a focused and productive process. It involves choosing specific priorities, making decisions, and building commitment. Strategic Planning in Higher Education: Theory and Practice devotes a full chapter to each of the major steps in this process:
Laying the foundation
Clarifying values and mission
Establishing a vision
Conducting a situational analysis
Identifying strategic issues
Implementing the plan
In addition to clearly written and well organized text, the book includes illustrative tables and figures, checklists, appendices with helpful worksheets, and resource lists.
About the Author
Robert A. Sevier
Published: 2000 Format: Softcover
Number of Pages: 186 Dimensions:
8.5 x 11
"...provides a first-rate synthesis of the key issues facing colleges and universities today. Starting with a thorough overview of today's higher education landscape, this book offers both the necessary theoretical background and excellent nuts-and-bolts suggestions for any administrator considering engaging in strategic planning. Sevier lays out clearly the benefits of doing strategic planning, but also is honest about the potential roadblocks you may face in doing so. Strategic Planning in Higher Education is a thorough, useful, and easily understood guidebook that would be helpful to any advancement professional."-Al Cubbage, vice president, university relations, Northwestern University