Christine Tempesta—Director of Strategic Initiatives
Massachusetts Institute of Technology—Cambridge, Mass.
United States
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Cover - Special EventsSpecial Events: Planning for Success
2nd edition
April L. Harris
Spiral Bound
Price: $54.95
Member Price: $37.95
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Description

Special events can draw your audiences close to your organization—or turn them away. The messages they send can be more powerful than your slickest publication.

In the 10-plus years since CASE first published Special Events: Planning for Success, special events have become integral aspects of advancement. The updated edition includes new information that reflect the evolution of the special-event-planning field plus how-to guides for the most popular campus events.

Table of Contents

  • So You're Thinking of Holding a Special Event
  • Plan Ahead
  • Spread the Word: Invitations, Tickets, Publicity
  • Find a Place, Get Comfortable
  • Eat, Drink, and Be Merry
  • Welcome
  • Raise the Curtains, Light the Lights
  • Work With Volunteers
  • Budget for Success
  • Follow Up!
  • Check and Double-check
  • Basic Events to Go

Ms. Harris also wrote Academic Ceremonies: A Handbook of Tradition and Protocol and Etiquette and Protocol: A Guide for Campus Events.

Save 15% when you purchase all three special events titles by April L. Harris! April Harris Set

About the Author

Harris HeadshotApril L. Harris

April L. Harris is associate vice president of university events at the University of Alabama in Huntsville. She has served as that school's alumni director and as a member of the alumni, development, or public relations staffs for the Huntsville Botanical Garden, Bowling Green State University, Baylor College of Medicine, and Utah State University.

She is author of four books including the CASE best sellers, Special Events: Planning For Success, Etiquette and Protocol: A Guide for Campus Events and Academic Ceremonies: A Handbook of Traditions and Protocol.

Harris is the recipient of the 2008 CASE Frank Ashmore Award for service to the advancement profession. She has also been recognized with a CASE Crystal Apple for teaching excellence, and the CASE Warwick Award in Alumni Relations for outstanding published scholarship. She is a member of the CASE District III Board of Directors and the CASE Commission on Alumni Relations.

Publisher: CASE
Edition: 2nd
Published: 1998
Format: Spiral Bound
Number of Pages: 153
Dimensions: 7 x 11
Item: 28120

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