Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Results

Softcover
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Social media is no longer the new kid on the block. But if you’re still wondering what success looks like when using Facebook, Twitter or YouTube in your focused communications efforts, this new book, edited by Michael Stoner, will help answer your questions.

Social Works: How #Highered Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results takes an in-depth look at how 25 colleges, universities and alumni associations effectively used social media to achieve success in focused initiatives, ranging from promoting events to raising awareness of research to highlighting a new homepage on an institutional website.

The case studies look closely at how colleges and universities used social media to achieve success in their campaigns.

Be inspired by some of the best examples of the use of social media by colleges and universities, and draw upon them to show your leadership that social media is an essential component in achieving your institution’s goals.

Publisher: EDUniverse Media
Published: 2013
Format: Softcover
Item: 29714