Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Softcover
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Description

This book brings together new best practices for social media strategy, planning, execution, measurement, analysis and optimization and delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises.

You'll learn how to:

  • Align social communications with broader business goals and functions,
  • Plan for effective performance measurement,
  • Establish clarity of vision, purpose and execution,
  • Implement guidelines and operations for effectively managing social media and
  • Integrate social media into long-term marketing programs, short-term campaigns and brand initiatives.

Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

Publisher: Pearson
Published: 2011
Format: Softcover
Item: 29712

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