CASE - Social Media, Alumni, and the Engagement Cycle

Christine Tempesta—Director of Strategic Initiatives

Massachusetts Institute of Technology—Cambridge, Mass.

United States

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Home > Publications & Products > CASE Store > Social Media, Alumni, and the Engagement Cycle

Social Media, Alumni, and the Engagement Cycle
Andrew Gossen
Multimedia file
Price: $135.00
Member Price: $95.00
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Social media has tremendous potential for alumni engagement, but it doesn't mean you must throw away everything that you've learned and start over.

While the tools are reasonably new and rapidly evolving, the root strategies and desired outcomes for engagement on the social web have much in common with the tried-and-true strategies and goals that have informed traditional engagement programs for decades. The trick is figuring out how to use the unique properties and opportunities of the social web to expand and amplify your overall engagement program.

During this webinar, participants will:

Learn how some effective, time-tested techniques can be deployed on the social web,
See examples of how to use social tools to enhance existing programs and
Come to understand emerging opportunities for engagement.

This multimedia file is a recording of a webinar that took place Nov. 9, 2011.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Speaker
Andrew Gossen
Senior Director for Social Media Strategy
Division of Alumni Affairs and Development
Cornell University

About the Author

Andrew Gossen

Andrew Gossen (@agossen on Twitter) is senior director for social media strategy in the Division of Alumni Affairs and Development at Cornell University. He joined Cornell University in early 2010 to spearhead the integration of social media and mobile technology into the division's strategic plan.

Previously, Gossen spent eight years at the Alumni Association of Princeton University in a number of roles. He sits on the CASE Commission on Alumni Relations, co-chairs the CASE Task Force on Social Media, and chaired the 2011 CASE Social Media & Community conference.

Gossen holds a bachelor's degree from Princeton and a doctorate in social anthropology from Harvard University.

Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33177