This new paperback edition outlines a donor-centered framework for fundraising and offers a detailed understanding of the concerns, interests, needs and motivations of seven types of affluent donors:
The Communitarian—Doing good makes sense
The Devout—Doing good is God’s will
The Investor—Doing good is good business
The Socialite—Doing good is fun
The Altruist—Doing good feels right
The Repayer—Doing good in return
The Dynast—Doing good is a family tradition
Authors Russ Alan Prince, a consultant in the private wealth field, and Karen Maru File, an associate professor of marketing at the University of Connecticut at Stamford, show both novice and veteran fundraisers how to apply the Seven Faces Framework to campaigns, major gift solicitations and planned giving programs.
About the Authors
Russ Alan Prince
Russ Alan Prince is president of Prince & Associates, a leading consultancy in the private wealth field that with nonprofits, private banks, insurance companies and investment management firms on strategic issues involving the private wealth markets. Prince is columnist for leading financial industry magazines and author of numerous books in these interrelated fields, several coauthored with Karen Maru File.
Karen Maru File
Karen Maru File is associate professor of marketing at the University of Connecticut at Stamford. Her long-term research interests include global wealth, professional services marketing and philanthropy, interests, which lead to her collaboration with Russ Alan Prince and Prince & Associates.
Published: 2001 Format: Softcover
Number of Pages: 219 Dimensions:
6 x 9
"The Seven Faces of Philanthropy is an information-packed text that will help practitioners and students of philanthropy to understand the different needs, different wants, and different response mechanisms of their gift markets." -Henry A. Rosso