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Seeing through a Donor's EyesTom Ahern
Softcover
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Description
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Case statements aren't just for capital campaigns.
In this thorough and engaging book, Tom Ahern demonstrates that all fundraising efforts can benefit from being able to draw on a well-reasoned, emotionally satisfying case statement.
This book presents a step-by-step approach to creating or updating your institution's case for support. Ahern walks the reader through the process, from gathering information to getting words down on paper.
Let Ahern help you craft effective fundraising materials by getting beyond your insider's knowledge of your organization to see your efforts through your donors' eyes.
About the Author
Tom Ahern
Tom Ahern has written numerous books about writing for fundraising and has won three Gold Quill awards, given annually to communications programs judge to be among the most effective in the world. He's written numerous cases for successful campaigns, totaling more than $1.5 billion in goals. He also presents workshops throughout the world on communications.
Publisher: Emerson & Church
Published: 2011
Format: Softcover
Number of Pages: 167
Item: 29711
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