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Re-imagining Your Brand ManualMultimedia file
Price: $325.00
Member Price: $195.00
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When trying to build enthusiasm for a redeveloped brand, the last thing you need is a printed identity manual filled with all the things that are against the rules.
Instead of issuing stilted branding introductions, think about highlighting organizational values. Instead of sheets with PMS color specs, think photography collages that highlight the new palette. Instead of creating a style guide, why not get the message across by using vivid descriptors of community traits?
Take a tour of some institutions that are using brand culture guides as an opportunity for engagement, instead of enforcement, and learn how you can apply these models at your own institution. Tips include appealing to shared community values, connecting to institutional history, sharing relatable examples and distributing your work in ways that get noticed.
During this webinar, participants will:
- Explore the emerging trend to present the brand as communal versus dictatorial,
- Hear how St. Ambrose's brand culture guide helped get more of the campus on board by illustrating the brand rollout under way,
- Gain practical suggestions to create something similar on your campus and
- Take away ideas from other institutions and companies that follow a similar philosophy.
The multimedia file is a recording of a webinar that took place May 17, 2012.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Karen Buck
Vice President
Zehno Cross Media Communications
Shane Shanks
Senior Communications Strategist/Editorial Director
Zehno Cross Media Communications
Linda Hirsch
Assistant Vice President, Communications and Marketing
St. Ambrose University
Ted Stephens III
St. Ambrose University alumnus
Principal, the Numad Group
Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 90 minutes
Item: 33201
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