Raising $1000 Gifts by Mail
Mal Warwick
Softcover
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Have spiraling mail costs, low response rates and the emphasis on social media made you wary of using direct mail?

In Raising $1000 Gifts by Mail, Mal Warwick makes it clear that high-dollar direct mail is a special breed that should be reserved for unusual circumstances only.

Warwick says three fundamentals must be in place for such mailings to work:

• The right list;
• An appropriate and compelling case for giving; and
• Packaging that suggests real people wrote and mailed the appeal.

But that’s not all. Warwick says to bring a high-dollar program to life, nonprofits must alter their traditional fundraising structures to put donors (specifically high-dollar donors) at the center of their universe, and he provides a four-phase approach for doing so.

Filled with samples, illustrations, checklists and advice, this against-the-tides guide will have you looking at your existing mail program with fresh eyes.

Warwick is also the author of How to Write Successful Fundraising Letters, a classic in its field.

Publisher: Emerson & Church
Published: 2005
Format: Softcover
Number of Pages: 112
Dimensions: 7 x 10
Item: 28279