Have spiraling mail costs, low response rates and the emphasis on social media made you wary of using direct mail?
In Raising $1000 Gifts by Mail, Mal Warwick makes it clear that high-dollar direct mail is a special breed that should be reserved for unusual circumstances only.
Warwick says three fundamentals must be in place for such mailings to work:
The right list;
An appropriate and compelling case for giving; and
Packaging that suggests real people wrote and mailed the appeal.
But that’s not all. Warwick says to bring a high-dollar program to life, nonprofits must alter their traditional fundraising structures to put donors (specifically high-dollar donors) at the center of their universe, and he provides a four-phase approach for doing so.
Filled with samples, illustrations, checklists and advice, this against-the-tides guide will have you looking at your existing mail program with fresh eyes.