Public Relations and the Presidency: Strategies and Tactics for Effective Communications
John E. Ross, Carol P. Halstead
Spiral Bound
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What do presidents want from their PR departments? How does the PR officer job differ between institutions? How can PR departments build support for enrollment, development, and community and legislative relations?

Based on data from more than 900 presidents and chief public relations officers, Public Relations and the Presidency provides practical advice from more than 60 contributors, outlines key issues facing higher education, and pinpoints the role of PR in addressing those concerns.

Provocative essays by presidents George Dennison (University of Montana-Missoula), E. Ann McGee (Seminole Community College), Robert Scott (Adelphi University), Jake B. Schrum (Southwestern University), and others provide CEO perspectives on the practice of public relations. Articles by George Dehne on admissions marketing, Michael Stoner on the Web, Don Hale on the future for public relations, and others explore the cutting edge of the profession.

Case studies from large and small, public and private, four-year and two-year colleges and universities tackle such topics as:

• Organizing the public relations office
• Setting priorities
• Marketing vs. public relations
• Internal communications
• Media relations
• Business partnerships
• Annual and capital fund drives

Publisher: CASE
Published: 2001
Format: Spiral Bound
Number of Pages: 344
Dimensions: 8.5 x 11
Item: 28146