Producing Persuasive Case Statements

Multimedia file
Price: $135.00
Member Price: $95.00
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Producing a capital campaign case statement that survives the approval process—and still has the power to convince donors to make big gifts—is one of the most challenging tasks in development writing.

This seminar will show you how to get from a strategic plan to compelling prose, how to best use data and sidebar elements to make your case and how to make your writing touch the heart as well as the intellect.

Learn how to design a process that minimizes pain and maximizes creativity, review the pros and cons of using outside writers and designers and discover how to integrate your case statement with your website.

During this webinar, participants will:

• Explore how to please both internal and external audiences,
• Discuss appropriate levels of emotion and frankness in a case statement,
• Hear pros and cons of hiring outside writers or designers and
• Gain tips for presenting facts and statistics in convincing ways.

The multimedia file is a recording of a webinar that took place Oct. 13, 2011.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Speaker
Jeff Bradley
Vice President of Advancement Communications
Grenzebach Glier and Associates

Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33176