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Power of Legacy and Planned Gifts: How Nonprofits and Donors Work Together to Change the WorldKevin Johnson
Softcover
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Small or mid-sized institutions that have thought about starting a legacy or planned giving program can find themselves stalled by certain assumptions: we're too small; planned giving is too technical; we have only a few wealthy donors; we're afraid we'll give bad advice.
The Power of Legacy and Planned Gifts: How Nonprofits and Their Donors Work Together to Change the World addresses these fears and assumptions and presents a simple, multi-stage process to help institutions undertake a planned giving effort.
Topics covered in this book include:
• Four steps to creating a stream of gifts
• Setting the stage for legacy gifts
• Integrating legacy gifts into daily work
• Gift tools
• Transparency and ethics
Includes exercises, figures, worksheets and tables to help guide the reader.
About the Author
Kevin Johnson
With more than 30 years' experience, Kevin Johnson, founder of Retriever Development Counsel, has helped hundreds of nonprofits raise millions of dollars on behalf of a wide range of education and social causes.
Publisher: Jossey-Bass
Published: 2010
Format: Softcover
Number of Pages: 336
Item: 29708
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