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Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic LeadersBill Tyson
Softcover
Price: $19.95
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Academic leaders, scholars and researchers who want to communicate their institution's information and ideas to a wider public will find practical advice on how to do so in this new book by William Tyson.
Tyson, who has been successfully advising scholars and academic leaders on media relations for more than 30 years, explains how to undertake early and thoughtful communications planning, how to understand the needs and workings of traditional and digital media and how to tell your story in a way that will capture your audience.
Whether you are working on research that has public implications or want to address funders' requests for communications plans to promote the programs they are supporting, this book offers strategic advice on getting yourself heard in today's 24-hour news cycle and on getting your message across in an environment where blogs and Twitter vie with traditional media.
The book includes lists of key media in North America, Australia and the U.K.
About the Author
Bill Tyson
Bill Tyson is president of Morrison & Tyson Communications, a national media relations firm that serves colleges, universities, policy institutes, and foundations, and is author of the book Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders.
As a leading consultant in communications strategy development and media relations for more than 30 years, Tyson has worked with the Community College Survey of Student Engagement; National Center for Public Policy and Higher Education in the release of its 50-state report card on higher education, Measuring Up; Ford Foundation International Fellowships and Campus Diversity programs; Pew Charitable Trusts Early Education project; Institute for Research on Higher Education at the University of Pennsylvania; and the Carnegie Foundation for the Advancement of Teaching. In addition, he has provided national media consulting services to numerous colleges and universities.
Much of MTC's work focuses on advancing new research and issues of higher education cost, quality, access, and student success. National media outlets also call upon MTC for its expert sources as they develop their stories and report the news.
Bill Tyson is a founding board member of the National Survey of Student Engagement. He also served on the board of the American Association for Higher Education and as an advisory member to the Institute of Higher Education Policy's Building Engagement and Attainment of Minority Students.
Publisher: Stylus Publishing
Published: 2010
Format: Softcover
Number of Pages: 176
Item: 29019
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