Shirley Lo—Assistant Director of Development
University of Hong Kong—Hong Kong
Publications & Products
Home > Publications & Products > CASE Store > Pitch Perfect
Print



undefinedPitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
William Tyson
Softcover
Price: $19.95
Member Price: $19.95
Currency Converter

Add to Cart


Description

Academic leaders, scholars and researchers who want to communicate their institution's information and ideas to a wider public will find practical advice on how to do so in this new book by William Tyson.

Tyson, who has been successfully advising scholars and academic leaders on media relations for more than 30 years, explains how to undertake early and thoughtful communications planning, how to understand the needs and workings of traditional and digital media and how to tell your story in a way that will capture your audience.

Whether you are working on research that has public implications or want to address funders' requests for communications plans to promote the programs they are supporting, this book offers strategic advice on getting yourself heard in today's 24-hour news cycle and on getting your message across in an environment where blogs and Twitter vie with traditional media.

The book includes lists of key media in North America, Australia and the U.K.

About the Author

William Tyson

William Tyson is owner of Morrison & Tyson Communications, a national media relations firm that serves colleges, universities, policy institutes and foundations. He has been a consultant in communications strategy development and media relations for nearly 30 years and has worked with the National Survey of Student Engagement, Community College Survey of Student Engagement, National Center for Public Policy and Higher Education, Ford Foundation International Fellowships Program, Pew Charitable Trusts Early Education project, Institute for Research on Higher Education at the University of Pennsylvania and the Carnegie Foundation for the Advancement of Teaching.

Publisher: Stylus Publishing
Published: 2010
Format: Softcover
Number of Pages: 176
Item: 29019

Comments

 

Add a Comment

You must be logged in to comment . Your name and institution will show with your comment.

Login

Password / Login Help