Authors Jason Fisher and Anthony Arrington, both experts in annual giving and phonathons, provide sample materials, including recruiting flyers, policies, schedules, calculators and forecasters, tracking forms, scripts and more.
Don't start dialing until you've thoroughly planned your phonathon program. This detailed roadmap will walk you through:
Recruiting, training, and retaining the best staff
Statistical forecasting and benchmarking
About the Authors
Jason Fisher is senior counsel at Advancement Solutions. He is a recognized national and international expert in phonathon fundraising. He has worked hands-on in several different fundraising positions with hundreds of calling programs for institutions of higher education and other nonprofit organizations.
Anthony Arrington is adjunct counsel at Advancement Solutions. He is a well-respected leader in the phonathon fundraising industry. He has helped many institutions of higher education improve results and realize their full potential through best practices in phonathon and annual giving programs.
Published: 2008 Format: Softcover
Number of Pages: 246
"Move your calling results from good, better to best! This is the guide to start building your program's success" — Charlene Sauer, The University of Iowa Foundation
"A must-read for all phonathon managers and their supervisors!" — Dr. Samantha Church, Spring Hill College
"Successfully blends business pragmatism with effective caller management techniques." — Sarah Grosvenor, Williamette University
"I cannot speak highly enough about...Jason and Anthony." — Sue A. Rector, Augustana College