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Cover - On DeadlineOn Deadline: Managing Media Relations
4th edition
Wilma K. Mathews
Softcover
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Description

Get the best result from your media relations program with this excellent reference packed with practical advice based on real-world experience.

It includes discussions of setting up a media program, training spokespeople, managing ethics, crisis communications, evaluating your medial program, and much, much more.

In addition the new fourth edition of On Deadline focuses on major trends in media relations. Authors discuss the changing definition of news and how it gets to the public; goals and objectives and how to track them, as well as the multiple roles that media relations professional plays in today's complex world. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text.

According to reviewers, this fourth edition of On Deadline is virtually an encyclopedia of media relations that will help those who must "meet the press" achieve their organization's goals.

About the Author

Wilma K. Mathews

Wilma K. Mathews is the director of PR for Arizona State University. Carole M. Howard writes, speaks and leads seminars on media relations, global PR, employee communications and marketing.

Publisher: Waveland Press
Edition: 4th
Published: 2006
Format: Softcover
Number of Pages: 256
Dimensions: 6 x 9
Item: 28236

Testimonial

"On Deadline is not a but the standard text on media relations. It is the only full-length text on the subject in the corporate and nonprofit sectors." — Public Relations Quarterly

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