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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and FundraisingTed Hart, James M. Greenfield, Michael Johnston
Hardcover
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Best practices for marketing, communications, and fund raising on the Internet.
Learn current best practices for using the Internet to support and expand your fund-raising program in this comprehensive how-to guide edited by some of nonprofit’s best thinkers in strategy and technology today.
The 23 contributors to this important guide show how to enhance, not replace, your communications, constituency relations, and fund-raising efforts with the Internet.
Chapters cover marketing, brand building, visitor relationship management, annual giving, planned giving, special events, sponsorships, foundations, corporate giving, and the regulatory environment.
This is a practical manual for nonprofit staff written in non-technical language, prepared by experts in the field based on real-life experiences and case studies.
About the Authors
Ted Hart
Ted Hart is founder and president of the international ePhilanthropy Foundation (ephilanthropy.org), headquartered in Washington, D.C., and dedicated to fostering the ethical use of the Internet for philanthropic purposes.
James M. Greenfield
James M. Greenfield retired in 2001 after a successful career as a fund raiser at five hospitals and three universities. He now consults.
Michael Johnston
Michael Johnston, president of HJC New Media, is an expert in fund raising and helping nonprofits maximize the benefits they get from using the Internet.
Publisher: John Wiley & Sons, Inc.
Published: 2005
Format: Hardcover
Number of Pages: 360
Dimensions:
7 x 10
Item: 28280
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