New Viewbook and the Web

Multimedia file
Price: $158.50
Member Price: $117.50
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Information overload from consumer media and tougher competition for the best students have changed the ways institutions communicate with prospective students.

This seminar explains how and why the traditional text-heavy viewbook is being replaced bypublicatins that are more compact, more engaging, and expressly related in concept, messaging, tone and design to the web. They drive readers to web content and persuade them to take action.

Institutions are also finding that by reducing the size of their viewbooks they free up funds that can be used to target select groups through the use of cross-media communication plans. These mini-campaigns can touch an audience more specifically, more frequently and through multiple channels.

This multimedia file is a recording of an Online Speaker Series webinar that took place June 29, 2006.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about OSS multimedia files.

Presenters
Kathy Cain
Managing Partner
Zehno Cross Media Communications

Karen Buck
Director of Cross Media Strategy
Zehno Cross Media Communications

Shane Shanks
Editorial Director, University Publications
Kansas State University

Publisher: CASE
Published: 2006
Format: Multimedia file
Length: 90 minutes
Item: 33014