Brian Agnew—Assistant Dean, Advancement and External Relations
Rutgers, the State University of New Jersey—New Brunswick, N.J.
United States
Publications & Products
Home > Publications & Products > CASE Store > New Rules of Marketing & PR



undefinedNew Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
3rd edition
David Meerman Scott
Softcover
Price: $19.95
Member Price: $19.95
Currency Converter

Add to Cart


Description

The latest edition of The New Rules of Marketing and PR gives you all the hottest inside tips on the very latest winning tools and techniques so you can confidently market any product, service or idea.

The third edition of this invaluable guide features fresh case studies as well as updates and new information on:

  • Recent changes to the world of marketing and PR,
  • Mobile marketing,
  • Real-time marketing and PR,
  • How to measure the success of your campaigns and
  • A range of new tools.

You'll soon be publishing powerful and effective information on the web, reaching your audience directly and saving on your budget.

 

About the Author

David Meerman Scott

David Meerman Scott is a marketing strategist, speaker and seminar leader. He spends his time spreading the news about the new rules of marketing and PR by speaking to groups all over the world and teaching classes for companies, nonprofits and government agencies. He has given presentations at hundreds of conferences and events in more than 20 countries. He writes for the Huffington Post and is a contributing editor for EContent Magazine, and he also writes a blog about marketing and leadership strategies, www.WebInkNow.com.

Publisher: John Wiley & Sons, Inc.
Edition: 3rd
Published: 2011
Format: Softcover
Item: 28931

Comments

 

Add a Comment

You must be logged in to comment . Your name and institution will show with your comment.

Login

Password / Login Help