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undefinedNew Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
3rd edition
David Meerman Scott
Softcover
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Description

NEW! 

The latest edition of The New Rules of Marketing and PR gives you all the hottest inside tips on the very latest winning tools and techniques so you can confidently market any product, service or idea.

The third edition of this invaluable guide features fresh case studies as well as updates and new information on:

  • Recent changes to the world of marketing and PR,
  • Mobile marketing,
  • Real-time marketing and PR,
  • How to measure the success of your campaigns and
  • A range of new tools.

You'll soon be publishing powerful and effective information on the web, reaching your buyers directly and saving big on your budget.

 

About the Author

David Meerman Scott

David Meerman Scott is a marketing strategist, speaker and seminar leader. He spends his time spreading the news about the new rules of marketing and PR by speaking to groups all over the world and teaching classes for companies, nonprofits and government agencies. He has given presentations at hundreds of conferences and events in more than 20 countries. He writes for the Huffington Post and is a contributing editor for EContent Magazine, and he also writes a blog about marketing and leadership strategies, www.WebInkNow.com.

Publisher: John Wiley & Sons, Inc.
Edition: 3rd
Published: 2011
Format: Softcover
Item: 28931

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