Navigating the Social Media Landscape in Higher Education

Multimedia file
Price: $365.00
Member Price: $275.00
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Professionals from Ball State University share their experiences with navigating the social media landscape in higher education and how they found their niche in a new medium.

Learn about the creation of the institution's social media policy, the strategic development of social media properties for the institution and a campus-wide effort to monitor and advise departments wanting to establish their own social media presences.

During this webinar, participants will:

• Discover the benefits of pursuing an institutional social media approach driven by strategy—not tactics,
• Learn how to take valuable actionable steps (such as creating a social media policy) that will influence your institution's usage of social media,
• Receive resources (copies of Ball State's social media policy and social media briefs) that can inform your interactions with campus units interested in making use of social media and
• Establish contacts with peers in the industry willing to share their experiences with social media as well as guidance and feedback to those questioning their own efforts.

The multimedia file is a recording of an Online Speaker Series webinar that took place Dec. 8, 2011.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about OSS multimedia files.

Speakers
Stephen Jendraszak
Operations Manager
Ball State University

Gail Werner
Media Relations Manager, University Marketing & Communications
Ball State University

Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33180