Advancement History & Trends
Advancement Services
Alumni Relations
Campus & External Relations
Career & Professional Development
Communications
Community Colleges
Education & Campus Issues
Ethics & Accountability
Financial Management
Fundraising
Human Resources
Independent Primary & Secondary Schools
Institutionally Related Foundations
Legal, Regulatory & Postal Issues
Marketing
Organizational Issues
Special Events
Browse by Professional Interest
Christine Tempesta—Director of Strategic Initiatives
Massachusetts Institute of Technology—Cambridge, Mass.
United States
Publications & Products
CASE Store
Browse by Category
Browse by Format
FAQ: Publications and Products
New Products
Shopping Cart
Writing for CASE
CURRENTS
Conference Audio Catalog
White Papers and Reports
BriefCASE
Advancement Weekly
Advancement Talk
Community College Advancement News
e-Headlines
Fundraising Fundamentals
Matching Gifts
Peer Advancement Review
NAIS Handbook on Marketing Independent SchoolsKathleen A. Hanson
Softcover
Price: $35.00
Member Price: $35.00
Currency Converter
Add to Cart
Description
Write a review
A thriving marketing program is vital to the success of your school.
In this book, experienced school marketing professionals offer an overview of what marketing is (and isn't) and give detailed advice in every critical area of marketing, including—
• Developing a marketing plan,
• Boosting development efforts through marketing,
• Marketing through social media,
• Marketing to internal audiences and
• Involving parents, students and your board.
Case studies examine marketing in action at three independent schools.
From start to finish, this book offers advice specifically for independent schools. After reading The NAIS Handbook on Marketing Independent Schools, you'll never again doubt the importance of marketing to independent schools.
About the Author
Kathleen A. Hanson
Kathleen A. Hanson is the assistant head/vice president for advancement and external affairs at the Baylor School, a day and boarding school of 1,000 students in Chattanooga, Tenn. She is the former director of institutional advancement at the Fessenden School in West Newton, Mass., and Kent Place School in Summit, N.J. A frequent speaker and workshop trainer on advancement issues, Hanson serves as consultant for many National Association of Independent Schools (NAIS) member schools on marketing, management and fundraising. She served as chair of the CASE/NAIS 2005 conference and contributed a chapter on market research to Marketing Independent Schools in the 21st Century (NAIS, 2001).
Publisher: NAIS
Published: 2011
Format: Softcover
Item: 29507
Comments
Add a Comment
You must be logged in to comment . Your name and institution will show with your comment.
Related Resources
Featured Resources
Mobilizing a Volunteer Team for Your Community College Annual Fund Campaign
Item: 33171
Growing Brand and Enrollment through Social Media: Tips for Community Colleges
Item: 33172
Necessity of Developing a Community College Alumni Relations Program
Item: 33173
Fundraising Strategies for Community Colleges
Softcover.
Item: 29710
Navigating the Social Media Landscape in Higher Education
Item: 33180
Lessons Learned: Shifting Your Volunteer Board Composition
Item: 33190
Recruiting Nontraditional Professionals into Advancement
Item: 33193
Integrating Parents into Alumni Engagement Programs
Item: 33195
Metrics That Matter: Using Data to Improve Community College Marketing and Communications
Item: 33198
How to Write Fundraising Materials That Make More Money
Softcover.
Item: 29211
CASE Compensation Database 2012_One-day Access
Database subscription.
Item: 45003
CASE Compensation Database 2012_Recurring Access
Database subscription.
Item: 45004
Small Shops: Making Time for What Really Matters in Community College Fundraising
Item: 33202
Crisis Communication and Issues Management in a Networked World
Item: 33203
Alumni Relations: A Newcomer's Guide to Success_PDF
Book (PDF file).
Item: 28141E
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Softcover.
Item: 29712
Dive into Social Media: Select Articles from CURRENTS
Book (PDF file).
Item: 29605
Understanding Advancement Leadership: Developing Your Potential as a Chief Advancement Officer
Item: 33192
CASE Campaign Report 2011_PDF file
Book (PDF file).
Item: 44007
Effective Measures: The Return on Investing in Talent Management
Softcover.
Item: 29603
Building Relationships with Your Independent School Communities Through Social Media
Item: 33207
Storytelling: Best Practices in Using an Ancient Art to Engage Today’s Donors
Item: 33300
World-Class Donor Relations: Creating a Shared Culture of Stewardship
Item: 33212
Short and Very Sweet: Implementing a Six-Week Fundraising Campaign
Item: 33213
Boards in Crisis: The Impact of Communications and Governance
Item: 33214
Motivating Your Community College Fundraising Board
Item: 33216
Creating and Sustaining a University-wide Integrated Marketing Culture
Item: 33220
Changing Demographics and How This Affects Your Business, Today and Tomorrow
Item: 33224
Taking LGBT Fundraising and Engagement Strategies Out of the Closet
Item: 33221
Annual Review of IRS Rules & Regulations_with AASP
Item: 33222
Getting Face-to-Face with Prospective Donors: The Art of Listening
Item: 33225
Fundraising Metrics: Assessing Your Return on Investment
Item: 33226
Engaging Students in Alumni and Major Gift Strategies
Item: 33227
Measurement Matters: Tracking the Productivity of Your Marketing Effort!
Item: 33230
Alumni Centric: Rethinking Your Alumni Relations Program
Item: 33231
Magazine on a Mission: Reshape Your Magazine into a Strategic Brand Tool
Item: 33232
Small Shop, Big Results: Rebuilding Your Community College Alumni Program
Item: 33219
Development for Academic Leaders: A Practical Guide for Fundraising Success
Hardcover.
Item: 29310
Donor Relations: The Essential Guide to Stewardship Policies, Procedures, and Protocol
Item: 28133E
Effective Measures: The Return on Investing in Talent Management_PDF
Book (PDF file).
Item: 29603E
Campaigns: Effective Ways to Plan and Manage a Campaign
Item: 33301
Mind the Gap: Enhancing Internal Relationships for Fundraising Success
Item: 33241
Bringing Order and Sanity to Your Community College Website
Item: 33242
Maximizing LinkedIn for Community College Alumni Relations
Item: 33243
Implications of the Fiscal Cliff Deal on Giving to Education
Item: 33245
Engaging Students in Alumni and Major Gift Strategies_Asia-Pacific
Item: 33302
Ultimate Insider's Guide to Winning Foundation Grants, The
Softcover.
Item: 29715
Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Results
Softcover.
Item: 29714
Balancing the Art and Science of Major Gift Development
Item: 33103R
Advancing Higher Education in Uncertain Times
Softcover.
Item: 28360
Advancing Small Colleges: Strategies for Success
Softcover.
Item: 28345
Prospect Pipeline--Or, How to Make Friends Efficiently
Item: 33130
Increasing Grateful Patient Giving Through Physician Partnerships
Item: 33126
Independent School Advancement: Fund-Raising Events
Item: 28258
Independent School Advancement: Managing Small Development Offices
Item: 28259
Getting Started on Your Community College Fundraising Campaign
Item: 33122
Implications of Social Media Information for Fundraising and Prospect Research
Item: 33127
Jump-Starting the Stalled Fundraising Campaign
Softcover.
Item: 28920
Develop a Strategic Marketing Communications Plan
Item: 33076A
Establishing and Developing a Planned Giving Program
Item: 33037A
Foundation Relations: Building Lasting Partnerships
Item: 33101R
Fundraising Habits of Supremely Successful Boards
Softcover.
Item: 28292
Getting the Green: Fundraising Campaigns for Community Colleges
Softcover.
Item: 28921
Grassroots Approaches to Increasing Alumni and Staff Engagement and Giving at HBCU's
Item: 33111
Higher Education Marketing: Managing Multiple Brands on a Campus
Item: 33028D
How to Write Successful Fundraising Letters
Softcover.
Item: 28913
Mapping the New World of American Philanthropy: Causes and Consequences of the Transfer of Wealth
Hardcover.
Item: 25721
New Advancement Team: Strategies, Ideas, and Practices
Softcover.
Item: 28165
New Strategies for Educational Fundraising
Hardcover.
Item: 28190
What You Must Know to Excel at Fundraising Today
Softcover.
Item: 28220
Phonathon Is a Business: The Key Components to Planning
Item: 33100R
Predictive Modeling and Statistics 101: Discovering Relationships in Data
Item: 33106R
Preparing for the Independent School Endowment Campaign
Item: 33030D
Reviewing the CASE Reporting Standards and Management Guidelines
Item: 33114
Special Events: Planning for Success
Spiral Bound.
Item: 28120
Strategic Planning in Higher Education: Theory and Practice
Softcover.
Item: 28157
Volunteer Management: Connect, Engage and Inspire Your Constituency
Item: 33063A
Weathering the Storm: Protecting Your Brand in the Worst of Times
Softcover.
Item: 29202
Winning Words: A Volunteer's Guide to Asking for Major Gifts
Booklet.
Item: 22802
Advancing Small Colleges: A Benchmarking Survey Update
Softcover.
Item: 28340
Alumni and Student Career Services: New Ways to Create Institutional Value in Troubled Economic Times
Item: 33073A
Alumni Relations: A Newcomer's Guide to Success, 2nd edition
Softcover.
Item: 29601
Alumni Relations: Launching Your Program
Softcover.
Item: 28115
Bringing African Americans into Institutional Giving
Item: 33071A
Building a Major Gift Program for Independent Schools
Item: 33080A
Capital Campaigns: Strategies That Work
Softcover.
Item: 28915
CASE Reporting Standards & Management Guidelines
Spiral Bound.
Item: 29505
Community College Advancement: Planned Giving
Electronic File.
Item: 28249
Community College Advancement: Total Resource Development
Electronic File.
Item: 28248
Community College Advancement: Public-Private Partnerships
Item: 28250
Competing for Students, Money, and Reputation
Softcover.
Item: 28174
Copyeditor's Guide to Substance and Style
Softcover.
Item: 28213
Recruiting and Training Fundraising Volunteers
Softcover.
Item: 28267
International Alumni Relations and Independent Schools: Growing Participation and Support
Item: 33133
The Phonathon Manager's Planning Handbook
Softcover.
Item: 28320
Advancing Small Colleges: A Benchmarking Survey Update_PDF
Electronic File.
Item: 28342
Gender Matters: The Why and How of Cultivating Women Donors
Item: 33118
11 Questions Every Donor Asks and the Answers All Donors Crave
Softcover.
Item: 28930
Alumni Relations and Development, Working Together
Item: 33140
Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Item: 33151
Strategic Board Recruitment and Involvement to Dramatically Increase Giving
Item: 33152
Best Practices for Branding and Maintaining a University's Presence on Facebook and Other Social Networks
Item: 33157
Innovations in Annual Giving 3.0: The Online Annual Fund
Item: 33158
Tell More Stories: How Stories Improve Your Confidence and Results When Meeting Donors
Item: 33800
Getting Face to Face with Prospective Donors: The Art of Asking Strategic Questions
Item: 33161
Winning Words: A Volunteer's Guide to Asking for Major Gifts_Packet of 10
Softcover.
Item: 22802T
Winning Words: A Volunteer's Guide to Asking for Major Gifts_Single copy PDF
Book (PDF file).
Item: 22802E
Winning Words: A Volunteer's Guide to Asking for Major Gifts_Packet of 25
Softcover.
Item: 22802F
Askophobia: A Guide for Anxious Fund-Raising Volunteers_Single copy PDF
Book (PDF file).
Item: 22941E
Askophobia: A Guide for Anxious Fund-Raising Volunteers_Packet of 10
Softcover.
Item: 22941T
Askophobia: A Guide for Anxious Fund-Raising Volunteers_Packet of 25
Softcover.
Item: 22941F
Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
Softcover.
Item: 28934
Fearless Fund Raising: A Guide for Faculty and Deans_Packet of 10
Softcover.
Item: 22804T
Direct Mail, Phonathons and Class Agents for the 21st Century
Item: 33175
Corporate and Foundation Relations: Nuts and Bolts and Everything In Between
Item: 33174
© 1996-2013 Council for Advancement and Support of Education