A thriving marketing program is vital to the success of your school.
In this book, experienced school marketing professionals offer an overview of what marketing is (and isn't) and give detailed advice in every critical area of marketing, including—
• Developing a marketing plan,
• Boosting development efforts through marketing,
• Marketing through social media,
• Marketing to internal audiences and
• Involving parents, students and your board.
Case studies examine marketing in action at three independent schools.
From start to finish, this book offers advice specifically for independent schools. After reading The NAIS Handbook on Marketing Independent Schools, you'll never again doubt the importance of marketing to independent schools.
Kathleen A. Hanson
Kathleen A. Hanson is the assistant head/vice president for advancement and external affairs at the Baylor School, a day and boarding school of 1,000 students in Chattanooga, Tenn. She is the former director of institutional advancement at the Fessenden School in West Newton, Mass., and Kent Place School in Summit, N.J. A frequent speaker and workshop trainer on advancement issues, Hanson serves as consultant for many National Association of Independent Schools (NAIS) member schools on marketing, management and fundraising. She served as chair of the CASE/NAIS 2005 conference and contributed a chapter on market research to Marketing Independent Schools in the 21st Century (NAIS, 2001).