Annual giving expert Robert A. Burdenski – author of the 2003 best-seller Innovations in Annual Giving – has once again collected the best and brightest ideas to share with annual giving directors everywhere. Burdenski not only tells the story of ten educational institutions that came up with a better way, he explains how they did it.
In this new book, Burdenski draws on examples from around the globe: Europe, the UK, Asia, as well as North America.
Filled with direct mail pieces, Web pages, brochures, postcards, and other annual giving communications, the illustrations alone provide a wealth of ideas.
A must-have for anyone working with annual funds.
About the Author
Bob Burdenski is an internationally recognized expert in annual giving, direct marketing and alumni relations program strategies. He has spent more than 17 years in fundraising and has served as an annual giving program consultant for the past 10 years. He has worked with more than 100 institutions throughout the world, including the National University of Singapore, the University of Sydney, New York University and the London Business School. He has written articles for CURRENTS and is the author of CASE books Innovations in Annual Giving and More Innovations in Annual Giving.
Published: 2009 Format: Softcover
Number of Pages: 101 Dimensions:
7 x 10
"This second book by Bob Burdenski for CASE will further extend the reach of inspiration and courage. Bob's case studies, filtered through his expertise and enthusiasm, raise the competence of institutions around the world as they contemplate where to go next with their philanthropic fundraising." — Joanna Motion, Vice President for International Operations, CASE, London