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Home > Publications & Products > CASE Store > Metrics That Matter: Using Data to Improve Community College Marketing and Communications
Metrics That Matter: Using Data to Improve Community College Marketing and CommunicationsMultimedia file
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Because of their limited resources, community colleges need to strategically measure the effectiveness of their marketing and communications efforts.
Hear how Mount Wachusett Community College is using metrics to change its marketing and communications plan. Find out how, what and why they measure. Presenters discuss how their new media strategies are informed by the volumes of data available through Google Analytics and other dashboard tools.
From big picture to some of the finer details, see how one marketing and communications division transformed itself in 18 months while garnering important institutional support along the way.
During this webinar, participants will:
- Learn how to measure effectiveness of many marketing and communications strategies,
- See how to use data to improve marketing and communications plans,
- Receive tips on using data to build internal support for your efforts,
- Get advice on determining key stats to track in Google Analytics and other dashboard tools and
- Hear lessons learned from a department that has strategically redefined itself in the last 18 months.
The multimedia file is a recording of a webinar that took place May 1, 2012.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Robin Duncan
Vice President of Marketing and Communications
Mount Wachusett Community College
Sarah McMaster
Director of New Media
Mount Wachusett Community College
Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 60 minutes
Item: 33198
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