Learn about motivations of large-gift donors in this just-released update of Jerold Panas’ classic fund-raising book Mega Gifts.
Fund-raising speaker and author Panas takes an in-depth look at:
what drives donors to causes they support
how they reach decisions
what nurtures their loyalty
what they expect from organizations and their staff
how they wish to be recognized, and
how they prefer to be approached
Panas interviews dozens of donors who have made gifts of more than $1 million in this study, quoting their responses at length to provide readers with original-source information. He also incorporates real-world experiences of seasoned fund-raising professionals.
The result is a wide range of insight into large givers, written in a narrative, story-telling style that makes for easy yet compelling reading.
Panas is the author of Asking, a quick-read for board members, volunteers, and staff who want (or need) to become more effective askers.
About the Author
Jerold Panas is a regular contributor to professional journals and is a noted author of more than a dozen books. Panas has been professionally involved in fundraising and financial resource development for more than 40 years. He combines this experience in the field with a talent for strategic planning and volunteer development.
Publisher: Emerson & Church Edition: 2nd
Published: 2005 Format: Softcover
Number of Pages: 168 Dimensions:
5.5 x 8.5