Christine Tempesta—Director of Strategic Initiatives
Massachusetts Institute of Technology—Cambridge, Mass.
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Cover - Mega GiftsMega Gifts: Who Gives Them, Who Gets Them
2nd edition
Jerold Panas
Softcover
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Description

Learn about motivations of large-gift donors in this just-released update of Jerold Panas’ classic fund-raising book Mega Gifts.

Fund-raising speaker and author Panas takes an in-depth look at:

  • what drives donors to causes they support
  • how they reach decisions
  • what nurtures their loyalty
  • what they expect from organizations and their staff
  • how they wish to be recognized, and
  • how they prefer to be approached

Panas interviews dozens of donors who have made gifts of more than $1 million in this study, quoting their responses at length to provide readers with original-source information. He also incorporates real-world experiences of seasoned fund-raising professionals.

The result is a wide range of insight into large givers, written in a narrative, story-telling style that makes for easy yet compelling reading.

Panas is the author of Asking, a quick-read for board members, volunteers, and staff who want (or need) to become more effective askers.

About the Author

Jerold Panas

Jerold Panas is a regular contributor to professional journals and is a noted author of more than a dozen books. Panas has been professionally involved in fundraising and financial resource development for more than 40 years. He combines this experience in the field with a talent for strategic planning and volunteer development.

Publisher: Emerson & Church
Edition: 2nd
Published: 2005
Format: Softcover
Number of Pages: 168
Dimensions: 5.5 x 8.5
Item: 28278

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