Measuring Effectiveness: The Gauge for Communications and Marketing

Multimedia file
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In these days of constrained budgets, accountability has become more critical than ever. For communications and marketing, this is not a simple task. How can you accurately validate the results of your efforts? What do you measure? How do you measure? When? How can you account for quality versus quantity? Where exactly is the bottom line?

Bob Brock, president of Educational Marketing Group, looks at trends on measuring the success of various communications and marketing activities and explores examples of qualitative and quantitative techniques used effectively at various institutions.

This multimedia file is a recording of an Online Speaker Series webinar that took place Nov. 16, 2006.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Presenters
Bob Brock
President
Educational Marketing Group

Ineke Caycedo
Senior Brand Strategist
Educational Marketing Group

Publisher: CASE
Published: 2006
Format: Multimedia file
Length: 90 minutes
Item: 33018