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Catherine Chew—President
Craven Community College—New Bern, N.C.
United States
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Home > Publications & Products > CASE Store > Measurement Matters: Tracking the Productivity of Your Marketing Effort!
Measurement Matters: Tracking the Productivity of Your Marketing Effort!Multimedia file
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As marketing efforts on most campuses grow in size and sophistication, so, too, do institutional expectations, making our ability to provide metrics around productivity ever more critical. We are charged with answering the vital questions "What's working?" and "What's not working?" in order to continually improve the effectiveness of our marketing program.
Like other major units around campus, marketing staff members need to be able to give leadership a metrics dashboard that outlines the impact of their efforts. Although some marketing outcomes are difficult to measure, we can track there are a wide variety of metrics that we can track regularly in order to describe the return on the marketing investment. After all, you can't manage what you don't measure.
During this webinar, participants will:
- Learn new ways of critically looking at marketing effectiveness,
- Obtain a metrics dashboard template,
- Explore ways to track tactical marketing productivity and strategic ROI and
- Discover how to analyze and demonstrate the impact of marketing investments.
The multimedia file is a recording of a webinar that took place March 14, 2013.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speaker
Elizabeth Scarborough
CEO
SimpsonScarborough
Publisher: CASE
Published: 2013
Format: Multimedia file
Length: 75 minutes
Item: 33229
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