Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
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Maximizing LinkedIn for Community College Alumni Relations

Multimedia file
Price: $175.00
Member Price: $125.00
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Description

LinkedIn has several new tools that make finding and reaching your former students easy. With roughly two professionals joining LinkedIn every second (and students and recent graduates being the fastest-growing demographic), this free resource is great for small staffs with limited resources.

Learn how to leverage LinkedIn for your alumni relations program. Hear how one school, with a very small advancement staff, used it to reduce its bad mail count, discover a new crop of successful award nominees, create and sustain a mentor program and triple its email database.

Doug Ferguson's similar presentation at the Conference for Community College Advancement was one of the best-attended and highest-rated sessions of the conference.

During this webinar, participants will:

  • Learn about LinkedIn's new (free) tools,
  • Find out how to identify alumni and make data better and more accurate,
  • Hear how one school optimized LinkedIn to create a mentor program,
  • Identify ways to engage more alumni, even with a small staff and
  • Learn some do's and don'ts for using this important social media channel.

Special offer! Purchase this recorded webinar and save $9.95 on Dive into Social Media—a collection of 15 articles and columns from CURRENTS that offer an overview of social media. Email books@case.org with your order number to receive a discount code to use when placing your book order.

The multimedia file that you will receive will be a recording of the CASE webinar that will take place April 9, 2013.

You can preorder the multimedia file any time before the event. About three business days after the webinar, you will receive an email with a link to access the recording.

Find out more about CASE's recorded webinars.

Speaker
Doug Ferguson
Director of Alumni Relations Programs
Delaware County Community College

Publisher: CASE
Published: 2013
Format: Multimedia file
Length: 60 minutes
Item: 33243

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