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Home > Publications & Products > CASE Store > Marketing, Recruiting, and Financial Aid Strategies for Educational Institutions
Marketing, Recruiting, and Financial Aid Strategies for Educational InstitutionsMultimedia file
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New York Times education reporter Tamar Lewin leads a discussion of the pressing marketing, enrollment and financial aid issues facing educational institutions today. Joining her to tackle these topics are expert panelists who provide a series of strategies to help institutions maintain traction in an ever-changing marketplace.
Panelists debate how to identify opportunities to better target limited financial aid in support of enrollment goals; how to integrate a data-driven, research-based approach in the use of marketing, recruiting and financial aid; and how to fully leverage financial aid as part of the recruitment process.
This is part 1 of a two-part series, "Student Recruitment Marketing Strategies for Educational Institutions."
This multimedia file is a recording of an Online Speaker Series webinar that took place Oct. 6, 2009.
When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about OSS multimedia files.
Speakers
Tamar Lewin
Education Reporter
New York Times
M. Dolan Evanovich
Vice President for Strategic Enrollment Planning
Ohio State University
Kathy Kurz
Vice President
Scannell & Kurz
Robert Sevier
Senior Vice President, Strategy
Stamats
Publisher: CASE
Published: 2009
Format: Multimedia file
Length: 90 minutes
Item: 33102
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