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Marketing Colleges and Universities: A Services ApproachThomas Hayes
Softcover
Price: $56.95
Member Price: $39.95
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In his latest book, globally renowned integrated marketing and branding expert Thomas J. Hayes reconsiders higher education marketing from a unique perspective: that of a service organization
Hayes identifies what it takes to provide quality service at your college or university, and why superior service must be the foundation of your institution’s marketing program.
This book is the Outstanding Published Scholarship winner for the 2009 CASE Alice L. Beeman Award for Outstanding Research in Communications and Marketing for Educational Advancement.
About the Author
Thomas Hayes
Tom Hayes is vice president and partner at SimpsonScarborough and a professor of marketing at Xavier University in Ohio, where he has taught for more than 30 years. He has also served as chair of the marketing department and as the director of institutional advancement. Before taking on the responsibilities of department chair, he served as vice president of research services at Qualitative Associates, a full-service qualitative research firm in Cincinnati.
Publisher: CASE
Published: 2009
Format: Softcover
Number of Pages: 207
Dimensions:
6 x 9
Item: 28347
Testimonials
“If you have time to read only one book this year, make it this one … and give copies to all of your colleagues!” — Susan Mesheau, University of New Brunswick
”Full of good scholarly work but a good read; fun enough to keep you paying attention and heavily underlining passages.” — Joseph J. Serwach, University of Michigan
”Accessible, robust and immediately applicable – a leading authority in this vital discipline.” — Shaun McDonagh, The University of Queensland
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