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Major Gifts: Solicitation Strategies3rd edition
Richard Matheny
Softcover
Price: $69.95
Member Price: $48.95
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This CASE best seller has helped thousands begin, improve, or sustain major gift programs.
Veteran fundraiser Richard Matheny imparts invaluable information on the basics of major gift fundraising and donor giving. Matheny puts forth a systems approach, from enlisting institutional commitment to ensuring an attitude of confidence on the part of the development officer.
Matheny explains—and demonstrates—that your role as development office is not only to “get gifts” but to be a matchmaker, enabling donors to fulfill their own needs through the institutional mission.
Divided into three sections, the book begins with a review of the primary strategies in major gift solicitation and concludes with case studies and discussion to test your knowledge and skills.
This new edition includes updated information and a new chapter.
About the Author
Richard Matheny
Richard E. Matheny is widely known in higher education circles throughout the United States and internationally as a speaker, writer and consultant. He has served as a consultant in fundraising, management and communications strategies for more than 100 colleges and universities.
Publisher: CASE
Edition: 3rd
Published: 2010
Format: Softcover
Item: 29705
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