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Home > Publications & Products > CASE Store > Magazine on a Mission: Reshape Your Magazine into a Strategic Brand Tool
Magazine on a Mission: Reshape Your Magazine into a Strategic Brand ToolMultimedia file
Price: $325.00
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When the budget slashers descend on your office, will you be prepared to answer their big question: "What does the magazine actually accomplish?"
You will, if you a well thought-out strategy for your magazine.
During this webinar, discover how to transform your magazine from a coffee-table curio to a strategic tool by choosing brand stories, mapping the editorial structure to institutional goals, presenting information in modern ways, maximizing integration with digital formats and sharing content with other campus stakeholders to amplify the messaging.
During this webinar, participants will:
- Begin to rethink business as usual for your magazine,
- Understand the step-by-step process used to create or relaunch a strategic magazine,
- Discover how to position your magazine as a lead branding tool-without selling out as an editor and
- Learn how to shape editorial and design to promote your magazine's mission.
Special offer! Purchase this recorded webinar and pay only $10.00 (plus shipping) for Spunk & Bite: A Writer's Guide to Bold, Contemporary Style—a savings of $3.95 on this book that reveal the secrets to attention-grabbing, unforgettable writing. Email books@case.org with your order number to receive a discount code to use when placing your book order.
The multimedia file that you will receive will be a recording of the CASE webinar that will take place April 4, 2013.
You can preorder the multimedia file any time before the event. About three business days after the webinar, you will receive an email with a link to access the recording.
Find out more about CASE's recorded webinars.
Speakers
Shane Shanks
Senior Communications Strategist and Editorial Director
Zehno Cross Media Communications
Kathy Cain
Principal
Zehno Cross Media Communications
Publisher: CASE
Published: 2013
Format: Multimedia file
Length: 75 minutes
Item: 33231
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