Listen and Watch Closely: The Effective Use of Social Media for Student Recruitment

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Educational institutions are looking for the best formula to effectively deal with the plethora of social media available.

Join Jacques Steinberg, New York Times education writer and blogger of The Choice, a site that examines all facets of the college admissions process; Robert Moore, managing partner, Lipman Hearne; and Gregory Carroll, vice president for marketing and public relations, Furman University, as they tackle the vast field of social media for student recruitment, research and yield.

The highly skilled panel engages in a lively discussion to include an exploration of leading social media platforms, each with examples about the focus and effectiveness of current efforts.

This is part 2 of a two-part series on student recruitment marketing strategies for educational institutions.

This multimedia file is a recording of an Online Speaker Series webinar that took place Oct. 27, 2009.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Speakers
Jacques Steinberg
Education Reporter
The New York Times

Gregory Carroll
Vice President for Marketing and Public Relations
Furman University

Robert Moore
Managing Partner
Lipman Hearne

Publisher: CASE
Published: 2009
Format: Multimedia file
Length: 90 minutes
Item: 33105